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Barometric provides a number of valuable metrics that are useful for both publishers and advertisers on domains like bobpoynter.net.
This is a Barometric proprietary score that allows us to rank websites based on clean their traffic is. This score is a way to quickly see how "clean" the website in question is.
Invalid Traffic by Type
Invalid traffic comes in all shapes and sizes. We break down traffic by type, including good and bad bots, datacenter traffic and non-human behavior.
Historical IVT Rates
We plot out the percentages of IVT traffic by month and by day. These historical reports allow Barometric to provide trend analysis to anticipate what the future will hold.
We give you the ability to toggle your IVT report between public and private. A private report would be visible only to you, while a public report is visible to everyone, including search engines.
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